The use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, USA, and Italy [El Uso De Las Redes Sociales En La Gestión De La Comunicación Corporativa Transnacional Análisis de la Universidad Técnica Particular de Loja en Ecuador, España, Estados Unidos e Italia]

The recent introduction of social networks has revolutionized the communication between people and corporations. Social networks have also a key role due to numerous benefits that these platforms offer in the field of business management. The purpose of the present study is to determine the effects...

• 1. autor: Aguilar Campoverde, B. (author)
• Kolejni autorzy: Costa Ruiz , M. (author), Armijos Buitron, V. (author)
• Format: article
• Wydane: 2016
• Hasła przedmiotowe: management of corporate communication; social network
• Dostęp online: http://dspace.utpl.edu.ec/handle/123456789/18754