The use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, USA, and Italy [El Uso De Las Redes Sociales En La Gestión De La Comunicación Corporativa Transnacional Análisis de la Universidad Técnica Particular de Loja en Ecuador, España, Estados Unidos e Italia]

The use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, USA, and Italy [El Uso De Las Redes Sociales En La Gestión De La Comunicación Corporativa Transnacional Análisis de la Universidad Técnica Particular de Loja en Ecuador, España, Estados Unidos e Italia]

The recent introduction of social networks has revolutionized the communication between people and corporations. Social networks have also a key role due to numerous benefits that these platforms offer in the field of business management. The purpose of the present study is to determine the effects...

Full description

Saved in:
Bibliographic Details
Main Author: Aguilar Campoverde, B. (author)
Other Authors: Costa Ruiz , M. (author), Armijos Buitron, V. (author)
Format: article
Published: 2016
Subjects:
management of corporate communication
social network
Online Access:http://dspace.utpl.edu.ec/handle/123456789/18754
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://dspace.utpl.edu.ec/handle/123456789/18754

Similar Items