The social networks in management of the university communication [Las redes sociales en la gestión de la comunicación universitaria]

The huge growth of communication from traditional to digital has led organizations to restructure their communication processes, deriving, mainly to generate creative products of value to the public. Universities have been no exception, digital communication processes are reflected mainly in the soc...

• Հիմնական հեղինակ: Valdiviezo Abad, K. (author)
• Ձևաչափ: article
• Հրապարակվել է: 2017
• Խորագրեր: Digital communication; Facebook; Online communication; Twitter; University
• Առցանց հասանելիություն: http://dspace.utpl.edu.ec/handle/123456789/18700