Competing tourist destinations and their positioning on the social medium Facebook: Ecuador, Colombia and Peru
Today�s tourist industry is characterised by its increasingly profitable and competitive nature, forcing destinations to seek forms of differentiation in order to attract greater numbers of tourists. However, this is challenging task, and tourism promoters and managers are required to plan and desig...
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| Formato: | article |
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2016
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| Acceso en línea: | http://dspace.utpl.edu.ec/handle/123456789/18807 |
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