Análisis de los principales influencers en Ecuador en el sector político, su interactividad y real influencia en Instagram

Abstract:The present investigation: Analysis of the main influencers in Ecuador in the political sector, their interactivity and real influence on Instagram, this in the period January-March 2018, allowing to know which political figures are the most prominent in said social network To make this study was taken as a sample of 33 politicians among them, assembly members and former candidates for the presidency of the republic, thanks to the Fanpage Karma tool was able to know which the 10 most influential characters are and know exact data in their accounts as number of followers, number of publications, and the interaction that exists with their followers, schedules and days of their posts, and with which brands they work. The methodology used was quantitative and qualitative, since thanks to the first one that was already mentioned, exact data can be known regarding numbering, while with the second one you can know the type of content that they publish, it was also necessary to observe directly in your accounts to have a clearer idea of whether there is a bidirectional communication between influencer and follower.

• 第一著者: Jaramillo Vivanco, Karen Sofia (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2018
• 主題: Redes Sociales.; Instagram.; Comunicación - Influencia.; Licenciado en relaciones públicas
• オンライン･アクセス: http://dspace.utpl.edu.ec/handle/20.500.11962/23248