Medición y evaluación en comunicación estratégica Caso de Estudio Empresa Pública de Fármacos Enfarma Ep

The overall objective of this research was to measure and evaluate the Strategic Communication inside Enfarma EP. In order to fulfill this objective, the evaluation of Communication was presented as a scientific instrument with practical dimension, and the Strategic Communication Plan 2014 was analy...

• Glavni avtor: Crespo Zhindon, Jenny Andrea (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2014
• Teme: Administración pública; Comunicación organizacional; Licenciado en asistencia gerencial y relaciones públicas – Tesis y disertaciones académicas
• Online dostop: http://dspace.utpl.edu.ec/handle/123456789/11238