Communication 2.0 to promote tourism in Iberoamerica: Analysis of government web portals and social networks [Comunicación 2.0 para la promoción turística en Iberoamérica: Análisis de portales web y redes sociales gubernamentales]

Internet and social networks are the ideal platform for tourism promotion and dissemination, as it has become the main source of information on which merges the supply and demand of countless tourist destinations. These spaces have been used by government tourism agencies in Latin America, due to th...

• Autore principale: Paladines Galarza, F. (author)
• Altri autori: Lopez, M. (author), Altamirano Benitez, V. (author)
• Natura: article
• Pubblicazione: 2015
• Soggetti: communication 2.0; interactivity; participation; promotion; Tourist communication
• Accesso online: http://dspace.utpl.edu.ec/handle/123456789/18946