The potential effects of Coca-Cola's corporate social responsibility practices on the ecuadorian consumers’ perception
- Authors
- Cañas Albán, Sharon Lisseth
- Format
- BachelorThesis
- Status
- publishedVersion
- Description
- Publication Year
- 2018
- Language
- Topic
- RESPONSIBILITY
COCA-COLA
MARKETING
CORPORATE SOCIAL RESPONSIBILITY
CAUSE-RELATED MARKETING
MOTIVATORS
PERCEPTIONS
TRADITIONAL CRITERIA
INTERGENERATIONAL CONSUMPTION
SURVEY
- Repository
- Repositorio Pontificia Universidad Católica del Ecuador
- Get full text
- http://repositorio.puce.edu.ec/handle/22000/14578
- Rights
- openAccess
- License