The client’s value model proposal from the marketing-rentability perspective to apply into touristic companies: Propuesta de un modelo de valoración del cliente desde la perspectiva marketing-rentabilidad para aplicar en empresas turísticas

 

Authors
Guadarrama Tavira, Enrique
Format
Article
Status
publishedVersion
Description

Publication Year
2015
Language
spa
Topic
marketing
turismo
satisfacción
calidad
lealtad
hoteles
marketing
tourism
satisfaction
quality
fidelity
hotels
Repository
Revista RICIT
Get full text
https://publicaciones.udet.edu.ec/index.php/ricit/article/view/88
Rights
openAccess
License
https://creativecommons.org/licenses/by-nc-sa/4.0