Marketing relacional, un estudio sobre customer engagement, customer experience y customer success

Authors: Sare-Ramos, Lizeth Stefanía; Hallo-Alvear, Rodrigo Fernando

Format: Article

Status: publishedVersion

Description

Publication Year: 2021

Language: spa

Topic: customer engagement
customer experience
customer success
fidelización
marketing relacional
proceso de venta

Repository: Revista AKADEM

Get full text: https://revistas.uazuay.edu.ec/index.php/udaakadem/article/view/436

Rights: openAccess

License: Derechos de autor 2021 UDA AKADEM