Neuroscience and neuromarketing in public procurement: beyond the «neocortex» and moving to the «limbic brain»
- Authors
- Baldeón Barriga, Inés María
- Format
- Article
- Status
- publishedVersion
- Description
- Publication Year
- 2023
- Language
- spa
- Topic
- Neuromarketing
contratación pública
neurociencia
cerebro reptiliano
cerebro límbico
neocortex
Neuromarketing
public procurement
neuroscience
reptilian brain
limbic brain
neocortex
- Repository
- Revista CAP Jurídica central
- Rights
- openAccess
- License