Review of the literature surrounding influencers on Instagram: Impact of consumer opinions

Authors: Maldonado Castro, Jenny Marlene; Maldonado Castro, Ángel Boris; Aguirre Valverde, Dennis Guillermo; Ampuero Reyes, Shirley Michelle

Format: Article

Status: publishedVersion

Description

Publication Year: 2024

Language: spa

Topic: marketing
influencers
Instagram
seguidores
marketing
influencers
Instagram
followers

Repository: Revista Ciencias Sociales y Económicas

Get full text: https://revistas.uteq.edu.ec/index.php/csye/article/view/707

Rights: openAccess

License: https://creativecommons.org/licenses/by-nc-sa/4.0