Impact of perceived quality and value on purchase intention: automotive sector

Authors: Calle, Marcelo; Torres, Christian

Format: Article

Status: publishedVersion

Description

Publication Year: 2023

Language: spa

Topic: valor percibido
calidad percibida
intención de compra
estrategia
marketing
perceived value
perceived quality
purchase intention
strategy
marketing

Repository: Revista Ciencias Sociales y Económicas

Get full text: https://revistas.uteq.edu.ec/index.php/csye/article/view/645

Rights: openAccess

License: Derechos de autor 2023 Marcelo Calle, Christian Torres