Análisis de la publicidad de vinos frutales a través de herramientas de neuromarketing

Authors: Venegas Cedeño, Josselyn Nicole; Villavicencio Tenezaca, Emerson David; Telenchano Toalombo, Gladys Yolanda; Zabala Jarrín, Harold Alexi

Format: Article

Status: publishedVersion

Description

Publication Year: 2024

Language: spa

Topic

Repository: Revista mkt Descubre

Get full text: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/847

Rights: openAccess

License: http://creativecommons.org/licenses/by-nc-sa/4.0