The influence of social media marketing on online consumer behavior

Authors: Zhigui Jimenez, Joseline del Carmen; Lima Azanza , Karla Elizabeth; Muñoz Suarez , Manuel Antonio

Format: Article

Status: publishedVersion

Description

Publication Year: 2023

Language: spa

Topic

Repository: Revista mkt Descubre

Get full text: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/809

Rights: openAccess

License: http://creativecommons.org/licenses/by-nc-sa/4.0