Transmedia Strategies to Communicate in Organizations: A Methodological Proposal

Authors: Farinango, Luis

Format: Article

Status: publishedVersion

Description

Publication Year: 2024

Language: spa

Topic: Narrativa transmedia
comunicación organizacional
prosumidores
relatos
Transmedia narrative, organizational communication, prosumers, stories
Transmedia narrative
organizational communication
prosumers
stories

Repository: Revista de Comunicación y Cultura

Get full text: https://revistas.uasb.edu.ec/index.php/uru/article/view/4486

Rights: openAccess

License: Derechos de autor 2024 Uru: Revista de Comunicación y Cultura