Virtual Campaign Strategies in the Second Presidential Round: Ecuador 2021

Authors: Chipuxi Llivi, Dayanna Mishell; Falconí Suárez, Franklin Eduardo

Format: Article

Status: publishedVersion

Description

Publication Year: 2023

Language: spa

Topic: Marketing político
estrategia electoral
Facebook
TikTok
Marketing
engagement
strategy
Facebook
TikTok

Repository: Revista de Comunicación y Cultura

Get full text: https://revistas.uasb.edu.ec/index.php/uru/article/view/4094

Rights: openAccess

License: https://creativecommons.org/licenses/by-nc-sa/4.0