Press Marketing in Times of COVID-19: Comparison of Native and Digital Press Consumption Patterns

Authors: Crespo Pereira, Verónica; Vaca Tapia, Ana Cecilia; Martínez Fernández, Valentín Alejadro

Format: Article

Status: publishedVersion

Description

Publication Year: 2021

Language: spa

Topic: marketing
prensa
Ecuador
COVID-19
comportamiento del consumidor
marketing
press
Ecuador
COVID-19
consumer behavior

Repository: Revista de Comunicación y Cultura

Get full text: https://revistas.uasb.edu.ec/index.php/uru/article/view/3003

Rights: openAccess

License