El impacto en percepciones y expectativas tur?sticas de un destino proyectado en s?ptimo arte. El caso de R?o
- Authors
- Salinas Aleaga, David Santiago
- Format
- MasterThesis
- Status
- publishedVersion
- Description
The concept of film tourism has gained increasing significance among practitioners and academics in the tourism industry. Although numerous studies have analysed the impact of film in destination images, researchers have excluded animated film, despite their similarities. The reasons why some films influence tourists? perceptions and expectations of a destination, and are also used by tourism practitioners to leverage their chosen destinations in the competitive tourism market, depend primarily on factors such as emotional engagement, and genre and production values, as well as secondary considerations such as high market penetration, accessibility and increasing consumption. This study explores how tourists? perceptions and expectations in regards to Rio de Janeiro were influenced after the intervention of the animated film Rio (2011). Tourists? perceptions are seen in this study as evaluations of cognitive and affective components of destination image. Prospective tourists without previous tourism experience with Rio de Janeiro were interviewed before and after viewing the animation. It found that the participants? images, knowledge, beliefs, affections and expectations were significantly changed in some cases. A thematic analysis of 19 interviews allowed the development of cognitive attributes that were categorised under the themes of social issues and safety, physical landscape, cultural events, local food; friendly locals; natural resources; cultural and natural icons. Affective attributes were related to Russell?s (1980) scale: unpleasant-pleasant; sleepy-lively; gloomy-exciting and distressing-relaxing; expectations were analysed separately. The study confirmed some of the concepts relating to film tourism and their impacts in prospective tourists? perceptions and expectations. The characteristics of animated film were seen as one part of the overall influences influencing prospective tourists? perceptions. This study tested the methodological approach and suggests that similar approaches with larger samples could elicit additional findings. Also, quantitative approaches and other animated films portraying destinations should be considered.
El presente estudio identifica la influencia en percepciones y expectativas tur?sticas generadas en individuos antes y despu?s de ver la pel?cula animada Rio con respecto al destino R?o de Janeiro. El impacto generado por la pel?cula fue analizado cualtitativamente con entrevistas y an?lisis de contenido de las transcripciones. Se determin? que una pel?cula animada tiene el potencial de impactar en la imagen del destino de la misma manera que una pel?cula no animada. Se sugiere que administradores tur?sticos pueden utiliar los resultados de esta investigaci?n para entender de manera la imagen del destino propuesto, de igual manera, generar campanas de mercado tur?sticas en torno a la pel?cula animada. No obstante se reconoce la necesidad de realizar una investigaci?n m?s con una muestra m?s amplia para el planteamiento de generalizaciones.
- Publication Year
- 2014
- Language
- eng
- Topic
- IMAGEN DE DESTINO
CINE Y TURISMO
ANIMACI?N
EXPECTATIVAS TUR?STICAS
- Repository
- Repositorio SENESCYT
- Rights
- openAccess
- License