Percepciones y actitudes de los residentes ecuatorianos hacia el turismo cultural ind?gena en Ecuador
- Authors
- Quintero G?mez, Diana Monserrath
- Format
- MasterThesis
- Status
- publishedVersion
- Description
According to The World Bank there are approximately 300 million indigenous people around the world, comprising about 4.4 percent of the global population (World Bank, 2010). Indigenous people are identified by their culture and traditions. Tourism has brought social and economic development to many indigenous communities with the aim of sharing their culture, traditions and lifestyle with others. Research shows that indigenous tourism in not generally a main motivator for travellers in choosing a destination or activities; additionally, it has a low interest among domestic and international visitors. The main barriers have been found to include, lack of interest as well as low levels of awareness of this particular type of tourism. Studies on visitors? motivations and their levels of interest have triggered a certain level of awareness in the countries where indigenous tourism is offered. Being able to understand the visitors needs will help in the development of indigenous tourism products and activities that will satisfy visitors? cultural and natural needs. The majority of motivations studies on Indigenous tourism have been researched in developing countries and sough information on international visitors, therefore looking into domestic tourists? motivations and perceptions in Latin America will permit a broader insight into indigenous tourism in other parts of the world. This current study focuses on domestic tourists? perception, motivations and barriers for participating in Indigenous tourism in Ecuador. A total of 225 online surveys were collected from Ecuadorian residents. The findings of this study show that the level of interest for this type of tourism was relatively high, however their perceptions and level of awareness of Indigenous tourism was low. While residents were motivated to participate in indigenous tourism for a nature and culture based experiences, however learning about indigenous lifestyle, cultural interest and relaxation were another key motives to experience an indigenous tourism product. Barriers were found to include lack of promotion and information on indigenous tourism not being available. This study contributes to a better understanding of residents? perception, motivation and barriers for participating in Indigenous tourism in Ecuador. Recommendations focused on the need for future market research on Indigenous tourism in Latin America.
- Publication Year
- 2015
- Language
- eng
- Topic
- TURISMO
DIFUSI?N DE LA CULTURA
IND?GENAS
ECUADOR
- Repository
- Repositorio SENESCYT
- Rights
- openAccess
- License