El poder del posicionamiento. Caso Nirsa
- Authors
- Chedraui, Lorraine
- Format
- Article
- Status
- publishedVersion
- Description
- Publication Year
- 2017
- Language
- Topic
- Posicionamiento; marca; ventaja competitiva
Positioning; Brand; competitive advantage
- Repository
- Repositorio Universidad Internacional del Ecuador
- Get full text
- https://doi.org/10.33890/innova.v2.n10.1.2017.485
https://repositorio.uide.edu.ec/handle/37000/3574
- Rights
- openAccess
- License