Vendiendo felicidad: el nuevo paradigma de las marcas / Selling happiness: the new paradigm of brands

 

Authors
Chicaiza Villalba, Tania
Format
Article
Status
publishedVersion
Description

Publication Year
2012
Language
Topic
BRANDING Y FELICIDAD
MARCAS Y FELICIDAD
MARKETING DE LA FELICIDAD
BIENESTAR Y FELICIDAD
BRANDING AND HAPPINESS
BRANDS AND HAPPINESS
HAPPINESS MARKETING
WELLBEING AND HAPPINESS
Repository
Repositorio Universidad Politécnica Salesiana
Get full text
http://dspace.ups.edu.ec/handle/123456789/8079
Rights
openAccess
License