La transparencia publicitaria en los influencers de las redes sociales

Authors: Guiñez-Cabrera, Nataly; Mansilla-Obando, Katherine; Jeldes-Delgado, Fabiola

Format: Article

Status: publishedVersion

Description

Publication Year: 2020

Language: spa

Topic: Auto-presentación; Self-presentation
confianza; trust
credibilidad; credibility
experiencia; experience
influencer; influencer
publicidad; advertising
seguidor; follower
transparencia; transparency

Repository: Repositorio Universidad Politécnica Salesiana

Get full text: http://dspace.ups.edu.ec/handle/123456789/19368

Rights: openAccess

License: Atribución-NoComercial-SinDerivadas 3.0 Ecuador