El impacto de la responsabilidad social en el respeto de los intereses de sus consumidores dentro del marco de la ISO 26000: Un estudio al sector calzado de Tungurahua
- Authors
- Miranda Lozada, Pamela Estefanía
- Format
- BachelorThesis
- Status
- publishedVersion
- Description
The purpose of this research project is to assess the level of Social Responsibility through the perception of consumers about respect for the interests of footwear companies in the province of Tungurahua. For which we worked with the total population of the province, and we obtained a group of 384 consumers to whom the survey containing 21 items was applied, these were prepared according to the ISO 26000 standard and thus the Responsibility dimensions are identified Social which are: Ethical, Economic, Philanthropic, Legal and Environmental. Through the applied survey, it was possible to identify the barriers and benefits faced by companies in the footwear sector, based on the activities they perform according to the criteria of their consumers. Finally, through the Path coefficient, it was obtained that there is a relationship between the dimensions of Responsibility, such as ethical-legal, legal-economic and economic-philanthropic, as opposed to ethical-environmental, which does not exist in a relationship.
El presente proyecto de investigación tiene como finalidad evaluar el nivel de Responsabilidad Social a través de la percepción de los consumidores sobre el respeto a los intereses en las empresas del sector calzado de la provincia de Tungurahua. Para lo cual se trabajó con la población total de la provincia, y se obtuvo una nuestra de 384 consumidores a los cuales se les aplicó la encuesta que contiene 21 items, estos fueron elaborados según la Norma ISO 26000 y así se identifican las dimensiones de Responsabilidad Social las cuales son: Ético, Económico, Filantrópico, Legal y Ambiental. Through the applied survey, it was possible to identify the barriers and benefits faced by companies in the footwear sector, based on the activities they perform according to the criteria of their consumers. Finally, through the Path coefficient, it was obtained that there is a relationship between the dimensions of Responsibility, such as ethical-legal, legal-economic and economic-philanthropic, as opposed to ethical-environmental, which does not exist in a relationship.
- Publication Year
- 2018
- Language
- spa
- Topic
- RESPONSABILIDAD SOCIAL EMPRESARIAL
NORMAS ISO 26000
INTERESES DEL CONSUMIDOR
FILANTRÓPICA
- Repository
- Repositorio Universidad Técnica de Ambato
- Rights
- openAccess
- License