Plan de marketing para el fortalecimiento del ecoturismo en el Humedal La Segua, Cantón Chone.

The main objective of the research was to design a marketing plan that strengthens ecotourism in the Segua wetland in Chone, the research was descriptive with a qualitative approach, in effect three phases were projected: the first focused on the area of study diagnosis. Later the offer was analyzed...

• Հիմնական հեղինակ: Vergara Mendoza, Rosa Marlene (author)
• Ձևաչափ: bachelorThesis
• Լեզու: spa
• Հրապարակվել է: 2018
• Խորագրեր: Turismo; Ecoturismo; Plan de Marketing; Humedal la Segua
• Առցանց հասանելիություն: http://repositorio.espam.edu.ec/handle/42000/944