Producto turístico basado en el potencial agroproductivo de la provincia de Manabí

The research was aimed at designing a tourism product based on Manabí´s agricultural potential, which was carried out in four phases; the applied methodology corresponds to a direct field research; the qualitative approach was applied because they are based more on an inductive process, the applied methods were analytical, synthetic and descriptive methods. In the first phase the diagnostic situation was made, resulting the description of the physical and demographic characteristics of the province; In addition, the inventories made by MINTUR and the Provincial Government of Manabí, specifically the natural tourism resources of the rural area, were analyzed, using the matrix of potentialities where it was possible to verify that only 9 of the tourist resources have a greater potential. In the second phase the study of supply and demand was developed, where 22 farms with agro-productive potential located in the rural areas of Manabí were selected, 100 surveys were applied to determine the visitor profile. In the third phase the product design became a reference to MINTUR (2003). Two itineraries and costs were structured with 13 farms with agro-tourism potential. The fourth phase defined the positioning strategies and distribution channels, which allows the integration and participation of most local and business actors, facilitating the process of marketing the circuit by the travel agencies, who may generate an attractive offer for the identified segments.

• Main Author: Maria Mercedes, Bravo Romero (author)
• Other Authors: Zambrano Bermeo, Jaime Ricardo (author)
• Format: bachelorThesis
• Language: spa
• Published: 2017
• Subjects: Producto turístico; Potencial agroproductivo; Circuito agroturístico; Sustentabilidad
• Online Access: http://repositorio.espam.edu.ec/handle/42000/693