Communication Plan to Strengthen the Kitu Kara Identity of the Llano Grande Commune

From a communication proposal, an attempt was made to develop a Strategic Communication Plan to strengthen the Kitu Kara  identity in the Llano Grande commune, using a methodology, Enactive Research in Communication (IEC), which allowed us to  recognize and rediscover fluidity and...

• 1. autor: Pulupa Changoluisa, Saúl (author)
• Format: article
• Język: spa
• Wydane: 2024
• Hasła przedmiotowe: Comunicación estratégica; comunicación estratégica enactiva; identidad cultural; plan de comunicación; comunicación kitu kara; Strategic communication; enactive strategic communication; cultural identity; communication plan; Kitu Kara community
• Dostęp online: https://revistas.uasb.edu.ec/index.php/uru/article/view/4499