Plan de Marketing para el Hotel Cristal Palace, de la Ciudad de Loja

This thesis has the general objective: to develop a marketing plan for the "Crystal Palace" Hotel in the city of Loja, which allows to improve its sales and market positioning. Among the specific objectives we are: Perform a market study in order to determine customer satisfaction under th...

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Detalhes bibliográficos
Autor principal: Placencia Saritama, Luis Alfredo (author)
Formato: bachelorThesis
Idioma:spa
Publicado em: 2017
Assuntos:
Acesso em linha:http://dspace.unl.edu.ec/jspui/handle/123456789/17794
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