Análisis de las figuras retoricas en los spots publicitarios de coca cola

Advertising is a tool used to carry information or a message to the client or user, it has various forms of expression or interpretation depending on the brand, slogan, proposal, product or promotion, large food chains, have been used in most the advertising spots cases based on an abstract construc...

• 第一著者: Andagana Lumbi, Margoth Jacqueline (author)
• フォーマット: bachelorThesis
• 言語: spa
• 出版事項: 2019
• 主題: Persuasión emocional; Figuras retoricas; Evolución publicitaria; Imagen
• オンライン･アクセス: http://dspace.utb.edu.ec/handle/49000/6797