Semiótica como recurso visual en una pieza publicitaria. Caso: Mcdonald’s

Semiótica como recurso visual en una pieza publicitaria. Caso: Mcdonald’s

The purpose of this research work was to analyze the use of semiotics as a visual resource in an advertising piece, taking as an example the “Follow the Arches” campaign of McDonald’s. For this, it was necessary in the first instance to carry out a theoretical approach about this thematic line to la...

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Sparad:
Bibliografiska uppgifter
Huvudupphovsman: Bravo Duarte, Jose Fernando (author)
Materialtyp: bachelorThesis
Språk:spa
Publicerad: 2019
Ämnen:
Semiótica
Recurso
McDonald’s
Pieza publicitaria
Länkar:http://dspace.utb.edu.ec/handle/49000/7239
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http://dspace.utb.edu.ec/handle/49000/7239

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