Estrategias comunicacionales de abreco en la ciudad de Babahoyo para el posicionamiento de la organización

This research project aims to analyze the impact of ABRECO's communication strategies on brand positioning in local businesses in the city of Babahoyo. A mixed-methods approach was used, combining qualitative and quantitative techniques such as surveys, interviews, and direct observation. The o...

• Главный автор: Salas López, Ingrid Dayanelly (author)
• Другие авторы: Santana Monteros, Jhonny Santiago (author)
• Формат: bachelorThesis
• Опубликовано: 2025
• Предметы: Estrategias comunicacionales; Posicionamiento; Organización; Imagen corporativa
• Online-ссылка: http://dspace.utb.edu.ec/handle/49000/18229