Influencia de los influencers en las decisiones de compra de consumidores, estudio de la publicidad nativa en plataformas digitales

This project analyzed the influence of digital leaders in the purchase acquisitions of acquirers through the study of native advertising on digital platforms, using qualitative and quantitative methods, surveys and interviews with the audience and digital marketing experts were conducted to assess h...

• Auteur principal: Jurado Coloma, Nayely Johana (author)
• Autres auteurs: Vera Bustamante, Dayarianni Salomé (author)
• Format: bachelorThesis
• Publié: 2025
• Sujets: Publicidad nativa; Decisiones de compra; Influencers; Plataforma digital
• Accès en ligne: http://dspace.utb.edu.ec/handle/49000/18215