Influencia de los influencers en las decisiones de compra de consumidores, estudio de la publicidad nativa en plataformas digitales

This project analyzed the influence of digital leaders in the purchase acquisitions of acquirers through the study of native advertising on digital platforms, using qualitative and quantitative methods, surveys and interviews with the audience and digital marketing experts were conducted to assess h...

• 第一著者: Jurado Coloma, Nayely Johana (author)
• その他の著者: Vera Bustamante, Dayarianni Salomé (author)
• フォーマット: bachelorThesis
• 出版事項: 2025
• 主題: Publicidad nativa; Decisiones de compra; Influencers; Plataforma digital
• オンライン･アクセス: http://dspace.utb.edu.ec/handle/49000/18215