Influencia de los influencers en las decisiones de compra de consumidores, estudio de la publicidad nativa en plataformas digitales

Influencia de los influencers en las decisiones de compra de consumidores, estudio de la publicidad nativa en plataformas digitales

This project analyzed the influence of digital leaders in the purchase acquisitions of acquirers through the study of native advertising on digital platforms, using qualitative and quantitative methods, surveys and interviews with the audience and digital marketing experts were conducted to assess h...

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Detaylı Bibliyografya
Yazar: Jurado Coloma, Nayely Johana (author)
Diğer Yazarlar: Vera Bustamante, Dayarianni Salomé (author)
Materyal Türü: bachelorThesis
Baskı/Yayın Bilgisi: 2025
Konular:
Publicidad nativa
Decisiones de compra
Influencers
Plataforma digital
Online Erişim:http://dspace.utb.edu.ec/handle/49000/18215
Etiketler: Etiketle
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Internet

http://dspace.utb.edu.ec/handle/49000/18215

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