Challenges and opportunities of digital marketing for the sustainability of MSMEs in the local market of Quevedo, province of Los Ríos

 

Authors
Cusme Palma, Cruz Maria; Plua Panta, Karina Alexandra; Tenelema Jiménez, Inés Elizabeth; Estrada Hernández, José Armando
Format
Article
Status
publishedVersion
Description

Publication Year
2024
Language
spa
Topic
marketing digital
MiPyME
sostenibilidad empresarial
inbound
digital marketing
MSME
business sustainability
inbound
Repository
Revista Ciencias Sociales y Económicas
Get full text
https://revistas.uteq.edu.ec/index.php/csye/article/view/740
Rights
openAccess
License
Derechos de autor 2024 Cruz Maria Cusme Palma