Adidas BrAdidas Brand Capital no mercado de Quevedo e suas áreas de influênciaand Capital in the Quevedo Market and its Areas of Influence

Authors: Villarroel Puma, Marco; Carranza Quimi, Wendy; Bazurto Marcillo, Mónica

Format: Article

Status: publishedVersion

Description

Publication Year: 2019

Language: spa

Topic: Calidad percibida
lealtad de marca
notoriedad de marca
imagen de marca
Perceived quality
brand loyalty
brand awareness
brand image

Repository: Revista Ciencias Sociales y Económicas

Get full text: https://revistas.uteq.edu.ec/index.php/csye/article/view/295

Rights: openAccess

License: Derechos de autor 2020 Ciencia Sociales y Económicas