Customer engagement in the co-creation of value: a look at financial institutions of Guayaquil

Authors: Cuadrado Gagñay, José Leonardo; Terranova Mera, Julio; Meza Clark, Jorge

Format: Article

Status: publishedVersion

Description

Publication Year: 2023

Language: spa

Topic: compromiso
co-creación de valor
cliente
commitment
co-creation of value
customer

Repository: Revista Ciencias Sociales y Económicas

Get full text: https://revistas.uteq.edu.ec/index.php/csye/article/view/619

Rights: openAccess

License: Derechos de autor 2023 Leonardo Cuadrado GagÃ±ay, Julio Terranova Mera, Jorge Meza Clark