Visual marketing and its influence on brand value: the Pacari case

Authors: Cabanilla Oña, Josue; Coello Castañeda, Jessenia; Aguilar Gálvez, William; Bonisoli, Lorenzo

Format: Article

Status: publishedVersion

Description

Publication Year: 2022

Language: spa

Topic

Repository: Revista mkt Descubre

Get full text: http://revistas.espoch.edu.ec/index.php/mktdescubre/article/view/768

Rights: openAccess

License: http://creativecommons.org/licenses/by-nc-sa/4.0