English annotated translation of the academic services offered on the Catholic University of Santiago de Guayaquil’s website as a contribution to the internationalization of the campus.

 

Authors

Hernández Cruz, María José

Format

BachelorThesis

Status

publishedVersion

Description

This graduation project is based on the annotated translation of the Catholic University of Santiago de Guayaquil website. The current website presents a monolingual system that limits the audience to local users and does not give the international status that the Institution is seeking. The conceptual framework was divided by Chapters which organize the content in the following way: the first Chapter encompasses the investigation of key words such as website internationalization, website localization, website globalization. The second Chapter describes the steps for successful internationalization of a website, along with some specific standards and the importance of website internationalization. Moreover, the content of the third Chapter has a clear conceptualization of translation, annotated translation, the relationship between translation and internationalization and how website internationalization boosts student mobility. The fourth Chapter describes the translation methods and techniques used along the annotated translating process. Finally, the fifth Chapter includes the analysis of some of the translator choices within the translation process. The most relevant conclusions that could be made after the completion of this graduation project were that it is important to generate a bilingual website in order to open the window to international users and academic market. Also, it could be concluded that this contribution to the Catholic University of Santiago de Guayaquil website would boost internationalization and would introduce the institution to global academic market with an accurate translation of its academic services.

Publication Year

2017

Language

spa

Topic

WEBSITE INTERNATIONALIZATION
ANNOTATED TRANSLATION
TRANSLATION AND INTERNATIONALIZATION
TRANSLATION METHODS AND TECHNIQUES
GLOBAL ACADEMIA MARKET
INTERNATIONAL USERS
ACADEMIC SERVICES

Repository

Repositorio Universidad Católica de Santiago de Guayaquil

Get full text

http://repositorio.ucsg.edu.ec/handle/3317/8259

Rights

openAccess

License

http://creativecommons.org/licenses/by-nc-sa/4.0/