Branded Podcast: The Case of an Argentine Agribusiness Company

Authors: Canavire, Vanina Belén

Format: Article

Status: publishedVersion

Description

Publication Year: 2024

Language: spa

Topic: Branded content
podcast de marca
experiencia sonora
storytelling
comunicación estratégica empresarial
Branded content
branded podcast
sound experience
storytelling
strategic business communication

Repository: Revista de Comunicación y Cultura

Get full text: https://revistas.uasb.edu.ec/index.php/uru/article/view/4493

Rights: openAccess

License: Derechos de autor 2024 Uru: Revista de Comunicación y Cultura