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compra digital » campana digital , comic digital , sonora digital
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marca digital » mapa digital , era digital , firma digital

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Brand awareness and brand credibility as antecedents for brand attachment.

by Ugalde, Cecilia; Vila López, Natalia; Küster Boluda, Inés; Mora, Elísabet

Published in 2019

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article

Public relations and the real estate sector.: New digital communication strategies

by Fernandez Rincon, Antonio Raúl; Hellín Ortuño, Pedro Antonio

Published in 2018

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Social perceptions of the Chilean National Soccer Team as a brand

by Benavides, Cristóbal; Brito, Juan Ignacio; Guerrero, Juan Ignacio; Tagle, Francisco

Published in 2021

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article

The visual image of Spanish Fashion Creators Association through the analysis of logos

by Salvador Rivero, Andrea; Vizcaíno-Laorga, Ricardo

Published in 2018

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Introduction: Challenges for the communication of sustainability

by Aparecida Ferrari, María; Durán, Ana María

Published in 2019

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Effects of disinformation on the brand image and the reaction of three companies in the food sector to a communication crisis:: Starbucks, Mercadona and Burger King

by Martín-Herrera, Inmaculada; Micaletto Belda, Juan Pablo

Published in 2021

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Dissemination of information in the process of sustainable public procurement:: a study from the perspective of social network analysis

by Souza Seixas, Eduardo; Ribeiro Sampaio, Renelson; Henrique de Olivieira, Luciel; Xavier de Souza Nolasco, Ângela; Terumi Nakane, Mariângela

Published in 2018

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Citizen Public Relations.: Actors, speeches and identity construction of movements against evictions in Spain

by Quintana Pujalte, Andrea Leticia; Castillo Esparcia, Antonio; Carretón Ballester, Mª Carmen

Published in 2018

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article

Communication and sustainability

by Contreras Espinosa, Ruth S.

Published in 2019

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article

The internationalization of Valencian universities through Twitter

by Carratalá, Adolfo; Menencia García, Etián

Published in 2019

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The representation of women as a cultural historical subject in two literary works: No me agarran viva, by Claribel Alegría and Darwin J. Flakoll; and La mujer habitada, by Giocond...

by Barahona Posada, Karen Julissa

Published in 2020

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article

Introduction

by Contreras Espinosa, Ruth S.

Published in 2021

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article

Cinema production, distribution and exhibition from a new perspective:: The social web

by Sayán Casquino, Yasmín Magna

Published in 2017

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