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Un potencial comunicativo desaprovechado. Twitter como mecanismo generador de diálogo en campaña electoral

by Alonso-Muñoz, Laura; Miquel-Segarra, Susana; Casero-Ripollés, Andreu

Published in 2016

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Brand awareness and brand credibility as antecedents for brand attachment.

by Ugalde, Cecilia; Vila López, Natalia; Küster Boluda, Inés; Mora, Elísabet

Published in 2019

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The process of forming a government image

by Cusot, Gustavo

Published in 2019

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Engagement between politicians and followers on Facebook. The case of the 2016 general elections in Spain

by Miquel-Segarra, Susana; López-Meri, Amparo; Viounnikoff-Benet, Nadia

Published in 2020

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Techno-nationalism and reconstruction of the past in China through video games

by Moreno Cantano, Antonio César

Published in 2022

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Propaganda in social networks:: Twitter content analysis during the Andalusian electoral campaign

by Donstrup, Mayte

Published in 2019

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The behavior of the public to legitimize school bullying as a social problem through the media agenda

by Carretón Ballester, Maria Carmen; Lorenzo Sola, Francisco

Published in 2017

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Integrated marketing communication for the implementation of an inclusive culture in university education

by Vélez Calvo, Ximena; Vera-Reino, José; Cabrera Espinoza, Carolina; Domínguez Bautista, Dayana

Published in 2019

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How to reach the big leagues, verifying without experts: University fact checking of the presidential debate of Chile in 2017

by Núñez-Mussa, Enrique

Published in 2020

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Analysis of a multinational company CSR strategy for use with a local community

by Barrio Fraile, Estrella; Enrique Jiménez, Ana María

Published in 2018

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Interacción y debate en Twitter en las elecciones españolas de mayo de 2015: ¿promesa tecnológica o realidad virtual?

by Machado Flores, Neiky; Capdevilla Gómez, Arantxa

Published in 2016

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Models of Public Relations and communication management of institutions that work on drug addiction prevention and road safety in Spain

by Paricio Esteban, Pilar; Sanfeliu Aguilar, Pilar; Femenía, Sandra; López-Trigo, María; Puchalt, María

Published in 2017

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Effects of disinformation on the brand image and the reaction of three companies in the food sector to a communication crisis:: Starbucks, Mercadona and Burger King

by Martín-Herrera, Inmaculada; Micaletto Belda, Juan Pablo

Published in 2021

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The structure of social networks in IBEX 35 companies

by López del Castillo Wilderbeek, Francisco Leslie

Published in 2021

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