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article

Brand awareness and brand credibility as antecedents for brand attachment.

by Ugalde, Cecilia; Vila López, Natalia; Küster Boluda, Inés; Mora, Elísabet

Published in 2019

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Un potencial comunicativo desaprovechado. Twitter como mecanismo generador de diálogo en campaña electoral

by Alonso-Muñoz, Laura; Miquel-Segarra, Susana; Casero-Ripollés, Andreu

Published in 2016

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Videoludic narratives and digital society: : contemporary issues in pixel format

by Moreno Cantano, Antonio César; García Martín, Ruth

Published in 2022

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Public relations and the real estate sector.: New digital communication strategies

by Fernandez Rincon, Antonio Raúl; Hellín Ortuño, Pedro Antonio

Published in 2018

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Digital divide in the didactics of basic education teachers:: the case of public schools in the city of Chihuahua (Mexico)

by Tarango, Javier; García-Prieto, Victoria; González-Quiñones, Fidel

Published in 2021

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Techno-nationalism and reconstruction of the past in China through video games

by Moreno Cantano, Antonio César

Published in 2022

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Social perceptions of the Chilean National Soccer Team as a brand

by Benavides, Cristóbal; Brito, Juan Ignacio; Guerrero, Juan Ignacio; Tagle, Francisco

Published in 2021

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The visual image of Spanish Fashion Creators Association through the analysis of logos

by Salvador Rivero, Andrea; Vizcaíno-Laorga, Ricardo

Published in 2018

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Introduction: Challenges for the communication of sustainability

by Aparecida Ferrari, María; Durán, Ana María

Published in 2019

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Effects of disinformation on the brand image and the reaction of three companies in the food sector to a communication crisis:: Starbucks, Mercadona and Burger King

by Martín-Herrera, Inmaculada; Micaletto Belda, Juan Pablo

Published in 2021

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Dissemination of information in the process of sustainable public procurement:: a study from the perspective of social network analysis

by Souza Seixas, Eduardo; Ribeiro Sampaio, Renelson; Henrique de Olivieira, Luciel; Xavier de Souza Nolasco, Ângela; Terumi Nakane, Mariângela

Published in 2018

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Image-based narrative in long-form transmedia journalism:: participation and cognitive navigation

by Renó, Denis; Renó, Luciana

Published in 2017

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The process of forming a government image

by Cusot, Gustavo

Published in 2019

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Study on information consumption of the millennial generation in universities of Loja, Ecuador

by Paladines Paredes, Lenin Vladimir; Luzuriaga Vásquez, María Alejandra

Published in 2019

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Engagement between politicians and followers on Facebook. The case of the 2016 general elections in Spain

by Miquel-Segarra, Susana; López-Meri, Amparo; Viounnikoff-Benet, Nadia

Published in 2020

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Lifestyle, activism and consumption in environmental influencers on Instagram

by San Cornelio, Gemma; Ardèvol, Elisenda; Martorell, Sandra

Published in 2021

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Introduction: Public relations and communication. Exploring opportunities in an interconnected world

by Fernández Souto, Ana Belen

Published in 2018

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Political communication in Ecuador.: Analysis of the presence of Ecuadorian national assembly members in social media

by Vire Riascos, Javier

Published in 2019

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New media meets unschooled women:: A qualitative analysis of the use of new media by unschooled Kurdish women

by Oruç, Mehmet Sebih; Aydoğan, Hediye

Published in 2021

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Health in the Portuguese media: An opportunity for public relations?

by Oliveira, Andrea

Published in 2017

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