Search Results - ((((campana digital) OR (marca digital))) OR (motora digital))

1

article

Un potencial comunicativo desaprovechado. Twitter como mecanismo generador de diálogo en campaña electoral

by Alonso-Muñoz, Laura; Miquel-Segarra, Susana; Casero-Ripollés, Andreu

Published in 2016

Repository Revista Obra Digital

Get full text

2

article

Public relations and the real estate sector.: New digital communication strategies

by Fernandez Rincon, Antonio Raúl; Hellín Ortuño, Pedro Antonio

Published in 2018

Repository Revista Obra Digital

Get full text

3

article

Brand awareness and brand credibility as antecedents for brand attachment.

by Ugalde, Cecilia; Vila López, Natalia; Küster Boluda, Inés; Mora, Elísabet

Published in 2019

Repository Revista Obra Digital

Get full text

4

article

Social perceptions of the Chilean National Soccer Team as a brand

by Benavides, Cristóbal; Brito, Juan Ignacio; Guerrero, Juan Ignacio; Tagle, Francisco

Published in 2021

Repository Revista Obra Digital

Get full text

5

article

The visual image of Spanish Fashion Creators Association through the analysis of logos

by Salvador Rivero, Andrea; Vizcaíno-Laorga, Ricardo

Published in 2018

Repository Revista Obra Digital

Get full text

6

article

Introduction: Challenges for the communication of sustainability

by Aparecida Ferrari, María; Durán, Ana María

Published in 2019

Repository Revista Obra Digital

Get full text

7

article

Effects of disinformation on the brand image and the reaction of three companies in the food sector to a communication crisis:: Starbucks, Mercadona and Burger King

by Martín-Herrera, Inmaculada; Micaletto Belda, Juan Pablo

Published in 2021

Repository Revista Obra Digital

Get full text

8

article

The process of forming a government image

by Cusot, Gustavo

Published in 2019

Repository Revista Obra Digital

Get full text

9

article

Engagement between politicians and followers on Facebook. The case of the 2016 general elections in Spain

by Miquel-Segarra, Susana; López-Meri, Amparo; Viounnikoff-Benet, Nadia

Published in 2020

Repository Revista Obra Digital

Get full text

10

article

Techno-nationalism and reconstruction of the past in China through video games

by Moreno Cantano, Antonio César

Published in 2022

Repository Revista Obra Digital

Get full text

11

article

Propaganda in social networks:: Twitter content analysis during the Andalusian electoral campaign

by Donstrup, Mayte

Published in 2019

Repository Revista Obra Digital

Get full text

12

article

Communication and sustainability

by Contreras Espinosa, Ruth S.

Published in 2019

Repository Revista Obra Digital

Get full text

13

article

The internationalization of Valencian universities through Twitter

by Carratalá, Adolfo; Menencia García, Etián

Published in 2019

Repository Revista Obra Digital

Get full text

14

article

The representation of women as a cultural historical subject in two literary works: No me agarran viva, by Claribel Alegría and Darwin J. Flakoll; and La mujer habitada, by Giocond...

by Barahona Posada, Karen Julissa

Published in 2020

Repository Revista Obra Digital

Get full text

15

article

Introduction

by Contreras Espinosa, Ruth S.

Published in 2021

Repository Revista Obra Digital

Get full text

16

article

The behavior of the public to legitimize school bullying as a social problem through the media agenda

by Carretón Ballester, Maria Carmen; Lorenzo Sola, Francisco

Published in 2017

Repository Revista Obra Digital

Get full text

17

article

Integrated marketing communication for the implementation of an inclusive culture in university education

by Vélez Calvo, Ximena; Vera-Reino, José; Cabrera Espinoza, Carolina; Domínguez Bautista, Dayana

Published in 2019

Repository Revista Obra Digital

Get full text

18

article

How to reach the big leagues, verifying without experts: University fact checking of the presidential debate of Chile in 2017

by Núñez-Mussa, Enrique

Published in 2020

Repository Revista Obra Digital

Get full text

19

article

Cinema production, distribution and exhibition from a new perspective:: The social web

by Sayán Casquino, Yasmín Magna

Published in 2017

Repository Revista Obra Digital

Get full text

20

article

Interacción y debate en Twitter en las elecciones españolas de mayo de 2015: ¿promesa tecnológica o realidad virtual?

by Machado Flores, Neiky; Capdevilla Gómez, Arantxa

Published in 2016

Repository Revista Obra Digital

Get full text

Narrow Search