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Brand awareness and brand credibility as antecedents for brand attachment.

by Ugalde, Cecilia; Vila López, Natalia; Küster Boluda, Inés; Mora, Elísabet

Published in 2019

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Un potencial comunicativo desaprovechado. Twitter como mecanismo generador de diálogo en campaña electoral

by Alonso-Muñoz, Laura; Miquel-Segarra, Susana; Casero-Ripollés, Andreu

Published in 2016

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Public relations and the real estate sector.: New digital communication strategies

by Fernandez Rincon, Antonio Raúl; Hellín Ortuño, Pedro Antonio

Published in 2018

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Social perceptions of the Chilean National Soccer Team as a brand

by Benavides, Cristóbal; Brito, Juan Ignacio; Guerrero, Juan Ignacio; Tagle, Francisco

Published in 2021

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The visual image of Spanish Fashion Creators Association through the analysis of logos

by Salvador Rivero, Andrea; Vizcaíno-Laorga, Ricardo

Published in 2018

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Introduction: Challenges for the communication of sustainability

by Aparecida Ferrari, María; Durán, Ana María

Published in 2019

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Effects of disinformation on the brand image and the reaction of three companies in the food sector to a communication crisis:: Starbucks, Mercadona and Burger King

by Martín-Herrera, Inmaculada; Micaletto Belda, Juan Pablo

Published in 2021

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Innovation conceived as resistance in Design: a twist in the concept in contrast to the Oslo Manual guidelines

by Boanova, Cecília Oliveira; Godinho, Raquel Paiva

Published in 2020

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Dissemination of information in the process of sustainable public procurement:: a study from the perspective of social network analysis

by Souza Seixas, Eduardo; Ribeiro Sampaio, Renelson; Henrique de Olivieira, Luciel; Xavier de Souza Nolasco, Ângela; Terumi Nakane, Mariângela

Published in 2018

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The process of forming a government image

by Cusot, Gustavo

Published in 2019

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Engagement between politicians and followers on Facebook. The case of the 2016 general elections in Spain

by Miquel-Segarra, Susana; López-Meri, Amparo; Viounnikoff-Benet, Nadia

Published in 2020

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Techno-nationalism and reconstruction of the past in China through video games

by Moreno Cantano, Antonio César

Published in 2022

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Propaganda in social networks:: Twitter content analysis during the Andalusian electoral campaign

by Donstrup, Mayte

Published in 2019

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Communication and sustainability

by Contreras Espinosa, Ruth S.

Published in 2019

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The internationalization of Valencian universities through Twitter

by Carratalá, Adolfo; Menencia García, Etián

Published in 2019

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The representation of women as a cultural historical subject in two literary works: No me agarran viva, by Claribel Alegría and Darwin J. Flakoll; and La mujer habitada, by Giocond...

by Barahona Posada, Karen Julissa

Published in 2020

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Introduction

by Contreras Espinosa, Ruth S.

Published in 2021

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The behavior of the public to legitimize school bullying as a social problem through the media agenda

by Carretón Ballester, Maria Carmen; Lorenzo Sola, Francisco

Published in 2017

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Integrated marketing communication for the implementation of an inclusive culture in university education

by Vélez Calvo, Ximena; Vera-Reino, José; Cabrera Espinoza, Carolina; Domínguez Bautista, Dayana

Published in 2019

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How to reach the big leagues, verifying without experts: University fact checking of the presidential debate of Chile in 2017

by Núñez-Mussa, Enrique

Published in 2020

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