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Effects of disinformation on the brand image and the reaction of three companies in the food sector to a communication crisis:: Starbucks, Mercadona and Burger King

by Martín-Herrera, Inmaculada; Micaletto Belda, Juan Pablo

Published in 2021

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Social perceptions of the Chilean National Soccer Team as a brand

by Benavides, Cristóbal; Brito, Juan Ignacio; Guerrero, Juan Ignacio; Tagle, Francisco

Published in 2021

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Internal communication as a strategic area for innovation through change management and organizational happiness

by Castro-Martínez, Andrea; Díaz-Morilla, Pablo

Published in 2021

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The structure of social networks in IBEX 35 companies

by López del Castillo Wilderbeek, Francisco Leslie

Published in 2021

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article

The literary influencer through YouTube: analysis of its communication strategy

by Pretel Jiménez, Marilé; de Frutos, Belinda; Sánchez-Valle, María

Published in 2019

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Empowerment in the representation of female characters in video games: Raising awareness of social problems with The Last of Us Part II

by Paredes Otero, Guillermo

Published in 2022

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Sensitized ludonarratives: Narrative adventures to promote the representation of minority groups

by Porta-Pérez, Alberto

Published in 2022

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article

Democratic Characteristics in government simulation videogames

by Moreno Azqueta, Carlos

Published in 2022

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Netflix as an audiovisual producer:: a snapshot of the serial fiction co-productions

by Hidalgo, Tatiana

Published in 2020

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Complementarity of Strategic Assets: A Symbiotic Evolutionary Model for Open Innovation

by Souza Monteiro, Roberto Luiz; Marinho, Flávio de Souza; Sampaio, Renelson Ribeiro

Published in 2020

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Participatory learning contexts in a secondary school: : from presential education to virtuality

by Farré-Riera, Laura

Published in 2020

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article

Analysis of the evolution of social responsibility in Ecuador, following the theories of Garriga and Melé

by Luzuriaga, Katerine Alexandra

Published in 2019

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Notes on gender, technology and videogames

by Galdino, Renata Jéssica; Silva, Tarcisio Torres

Published in 2020

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article

Communication and sustainability

by Contreras Espinosa, Ruth S.

Published in 2019

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Open Device Labs as a strategy to enhance the undergraduate and postgraduate student learning experience of software quality assurance and usability for mobile devices

by Horgan, Claire

Published in 2019

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Integrated marketing communication for the implementation of an inclusive culture in university education

by Vélez Calvo, Ximena; Vera-Reino, José; Cabrera Espinoza, Carolina; Domínguez Bautista, Dayana

Published in 2019

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Brand awareness and brand credibility as antecedents for brand attachment.

by Ugalde, Cecilia; Vila López, Natalia; Küster Boluda, Inés; Mora, Elísabet

Published in 2019

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Public relations and sustainability:: A study of Brazilian and Ecuadorian organisations

by Durán, Ana María; Ferrari, María Aparecida

Published in 2019

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article

University citizenship

by Naranjo Gamboa, Byron Orlando

Published in 2019

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The internationalization of Valencian universities through Twitter

by Carratalá, Adolfo; Menencia García, Etián

Published in 2019

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